elmrowdental.co.uk
SponsoredIIronhouse Fitness
First session freeThree coaches, small groups. Manchester.Book a session
Advertising on the LevelUpGrowth network
Your ad, on the websites your customers already visit.
Local businesses build their websites on LevelUpGrowth. Their visitors are your neighbours, looking for a café, a dentist, a gym, a builder. Put your message in front of them, in your trade and your area, and pay only for impressions that were actually seen.
Seenbilled only on viewable impressions, by the IAB/MRC rule
Localby trade, by town, by what visitors are interested in
Revieweda person approves every ad before it serves
Ironhouse Fitness · ManchesterGyms, cafés and salons within 10 miles · 4 weeksLive · Manchester
Today, so farViewable impressions 3,104Clicks 41Invalid traffic 0.9%
Creatives approvedReviewed by a person · 3 sizes · brand safe
Appearing on local websitesCafés, clinics, salons and barbers that match your plan
Why it works
Not a feed. Not a search result. The website of the business next door.
When someone opens a local café's website, they are a few streets away and already in a buying frame of mind. Your ad meets them there, on a page with nothing else competing for attention, labelled honestly and shown with restraint.
Context
Local intent, no guessing
Every website in the network is profiled by trade, town and the interests of its visitors. You pick the trades and the area; your ad appears only where they match.
Cafés · ManchesterDental · LeedsFitness · Dubai
Attention
Three placements, one advertiser at a time
A slim bar, one card below the hero, one full-screen message on a second visit. No ad walls, no auto-playing video, no ad next to your competitor's.
Ads per page, at most3
Paid ads per visitor, per day12
Full-screen messageOnce per 3 min, from the 2nd visit
Honesty
You pay for what was seen
CPM bills a viewable impression only: half the ad on screen for a second, the IAB/MRC standard. Invalid traffic is counted and shown, never quietly netted out.
Served, not seen$0
ViewableBilled
Invalid trafficReported, not billed
The placements
Three ways to be seen. Each one designed to be noticed, not endured.
Every placement is labelled "Sponsored" and can be closed. The sizes are the industry's, so a creative you already have will fit.
Footer bar
The footer bar
A slim bar along the bottom of the screen, on every page of the website. Closes to a tab and stays closed for a minute, so it is present without being in the way.
Size320 × 50
DevicesPhone, tablet, desktop
Best forOffers and reminders
Card below the hero
The card below the hero
One card, directly under the website's opening section, where the eye lands after the headline. Refreshes at most every 30 seconds while the visitor reads.
Size300 × 250
DevicesPhone, tablet, desktop
Best forBrand and product stories
Full-screen message
The full-screen message
The whole screen, once. Shown after eight seconds on a second visit, never to someone arriving from a search, never on a checkout or booking page, and the visitor can close it after six seconds.
Size1080 × 1080 or 3:4
FrequencyAt most once every 3 minutes
Best forLaunches and events
The network
Real businesses. Real visitors. The places people actually look.
The network is made of the websites local businesses build and run on LevelUpGrowth's free plan: the café on the corner, the clinic, the salon, the garage, the venue. New websites join every week, and each one is profiled before it carries a single paid ad.
Food & drinkHealth & dentalBeauty & barbersFitness & wellbeingHome & propertyHotels, travel & venuesProfessional servicesRetail & automotiveLearning & family
Kettle RowCafé · Manchester
Elm Row DentalDental clinic · Leeds
Iron HouseGym · Manchester
The RookeryHotel · Norwich
Rosefinch BeautySalon · Dubai
Crown Court EstatesEstate agency · London
Fade HouseBarbershop · Manchester
Torque & TreadGarage · Bristol
North Aisle StudioInterior design · Dubai
Black DoorRestaurant · London
Examples of websites built on the platform. Your ad appears only on websites that match the trades, area and interests in your plan.
Your media plan
Six quick questions. Then your plan.
Answer them and your plan is written for you; it becomes your brief. We confirm how many matching websites exist and what reach they carry before you pay anything.
Question 1 of 6
Audience
Whose customers do you want to reach?
Pick up to three trades. Your ad appears on the websites of those businesses.
Area
Where are they?
A town, a region or a country. We match the websites in that area.
Placements
Where should your ad appear?
Choose one or more. Every placement is labelled Sponsored and can be closed.
Pricing
How would you like to pay?
You can change this with the plan. Served-but-unseen impressions never cost anything.
Duration
For how long?
Campaigns have a start and an end date, and a budget they never exceed.
Creatives
Who makes the ads?
Either way, a person reviews every creative before it serves.
Your plan
Here is your media plan. We confirm the reach, then the price.
Reaching customers of
In
Placements
Pricing
Duration
Creatives
Quoted with your reach
The rate card comes with your media plan, within two working days.
We count the websites that match and project their real traffic. If fewer than three match or fewer than 10,000 monthly impressions, we tell you so instead of quoting.
You get the plan, the reach and the price in writing. Nothing is charged until you approve it.
Pick at least one
How a campaign runs
From brief to report in five steps. Most of them are ours.
1Brief
Tell us the trades, the area, the message and the budget. Two minutes with the builder above.
YouMedia plan requestFood & drink · Manchester · 4 weeks Sent
2Plan and quote
We check the matching inventory and send a plan: websites, reach, placements, price, dates.
Us · within 2 working daysMatching websitesConfirmed
Projected reachFrom real traffic
PriceIn writing
3Creatives
Send yours in the three sizes, or our studio designs them in your brand. A person reviews every creative.
You and us320 × 50 · 300 × 250 · 1080 × 1080 Approved
Reviewed for brand safety and quality4Live
Your campaign serves on matching websites, within its dates and never beyond its budget. Change or pause it any time.
The network Live
Budget used38%
PacingEven, on schedule
5Report
Impressions, viewable impressions, clicks and spend by day, placement and website, invalid traffic shown separately.
Us · nightly, UTCViewable66.7%
Invalid traffic2.3%, not billed
Your report
Numbers you can take to your accountant.
Every figure is rolled up nightly in one timezone and says how fresh it is. Gross, invalid and net are always three separate numbers, so what you were billed for is never in doubt.
Ironhouse Fitness · Manchester · 4 weeksExample report · figures to 23:59 UTC yesterday · today is partial
Live · day 19 of 28Impressions, net048,210 gross · 1,120 invalid
Viewable00% of net impressions
Clicks00% of viewable
Spend$0viewable impressions only · 38% of budget
Viewable impressions by daylast 14 days
Gross48,210
Invalid, not billed1,120
Net47,090
By websiteviewable
Packages
Start with one street. Grow to a whole trade.
Three ways in, each built from the same placements and the same rules. Every package can be bought per thousand viewable impressions, per click or as a flat month.
Local Presence
Your area, your trade
The footer bar and the card on the websites of up to three trades in one town or area. The way most advertisers start.
Rate card on request
- Footer bar + card below the hero
- One area, up to three trades
- Reach confirmed before you pay
- Weekly report by email
Area Takeover
Every placement, one area, yours
All three placements, including the full-screen message, across the matching websites of one town or area, with no other paid advertiser in your trade group there.
Rate card on request
- Bar + card + full-screen message
- Exclusive in your trade group for the area
- Ad set designed in your brand, included
- Daily report and a named contact
Industry Sponsor
One trade, the whole network
Be the sponsor of a trade wherever it appears: every café, or every clinic, or every salon on the network, in every area, for a month at a time.
Rate card on request
- All placements across one trade, network-wide
- First right to renew each month
- Ad set designed and refreshed monthly
- Daily report and a named contact
Per 1,000 viewable impressions (CPM)You pay for impressions that met the IAB/MRC viewability rule. Served-but-unseen impressions cost nothing. Rates differ by placement.
Per click (CPC)You pay when someone clicks through from the bar or the card, counted at our own click endpoint. Not offered on the full-screen message.
Flat monthA fixed price for a placement set over a calendar month, with the reach we confirmed in your plan. Simple to budget, simple to renew.
Prices in USD before tax. The rate card is sent with your media plan; nothing is charged until you approve the plan.
The rules
Strict on purpose. It is why visitors still read the ads.
What we never show
Not on any website, not next to your ad, not at any price.
AdultGamblingCryptoPharmaPoliticalWeapons
Every creative is reviewed by a person before it serves, and a website's owner can switch a placement off on their own site.
How every ad behaves
- Labelled "Sponsored", every time, on every placement.
- Closable by the visitor. The bar closes to a tab; the full-screen message closes after six seconds.
- At most twelve paid ads a day per visitor across the network.
- No video, no sound, no ads on checkout, cart, account or booking pages.
- No paid ad on a website in its first week, or on inventory we cannot profile with confidence.
- Click-through goes to your website, never to a form that harvests the visitor's details.
Questions
What advertisers ask us.
Where exactly will my ad appear?
On the websites of local businesses that run on the free LevelUpGrowth plan: cafés, clinics, salons, gyms, agencies, venues and more. Each website carries at most three placements: a slim bar at the bottom of the screen, one card below the hero and, on a second visit, one full-screen message. Paying customers' websites never carry ads.
How do you choose the websites?
Every website in the network is profiled by trade, town and the interests of its visitors. You choose the trades, the areas and the interests you want; your ad is shown only on websites that match and only on inventory we can profile with confidence.
How many people will see it?
We tell you before you pay. Our estimator counts the matching websites and projects from their real traffic. If fewer than three websites match, or fewer than 10,000 monthly impressions, we tell you that instead of selling you a number.
What do I pay for?
A viewable impression by the IAB/MRC standard: at least half of your ad on screen for at least a second. Served-but-unseen impressions are never billed. You can also pay per click, or a flat monthly price for a placement set.
Is my brand safe here?
Yes. A person reviews every creative before it serves. Adult, gambling, crypto, pharma, political and weapons advertising is never accepted, so your ad never sits next to any of it. Every ad is labelled "Sponsored", and visitors can close any ad.
Can I make the ads myself?
Yes, send finished creatives in the three sizes, or ask us to design them. Our studio lays your message out in your brand colours in all three sizes, usually within two working days, and you approve them before anything serves.
How often will one person see my ad?
At most twelve paid ads a day per visitor across the whole network, and the full-screen message appears at most once every three minutes and only on a second visit. People remember an ad they saw a few times, not one they could not escape.
What reporting do I get?
Impressions, viewable impressions, clicks and spend by day, by placement and by website, with invalid traffic shown separately rather than quietly removed. Figures are rolled up nightly in UTC and every report says how fresh it is.
Can I stop or change a campaign?
Yes. Campaigns have a start and an end date and a budget they can never exceed. Ask us to pause, change creatives or redirect the targeting at any time; changes take effect within a few minutes.
Your brief
Tell us who you want to reach.
The plan you built above is already in the message. Add a line about your business and what you want people to do, and we come back within two working days with the websites, the reach and the price.
- No commitment. The plan and the quote are free.
- A person reads every brief and replies by email.
- Nothing is charged until you approve the plan in writing.