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Your AI social media team
Social media on autopilot. You approve.
Sarah and your social team plan the month from what is trending, design every post in your brand, publish when your customers are online and answer every comment. Nothing goes out without your yes.
30 daysplanned at a time, across every network
Minutesto reply to a comment, in your voice
100%approved by you before it goes out
SarahSunrise posts got 3× the saves this week, so I've planned two more.Planning · just now
Trending in travelSlow travel ▲ 42%Lake stays ▲ 18%Honeymoons ▲ 11%
This week · 5 postsMarcus · 3 networks · 20 creditsApprove the week
New lead in ClientsHannah · honeymoon, April · from a comment
The engine
From a trend to a published post, in five steps.
Every post goes through the same pipeline. Each step is done by a specialist, and the approval gate sits before anything leaves your account.
1ListenSarah
Trends in your industry, competitors, mentions, comments and what your past posts achieved.
Sarah2PlanMarcus
Campaigns laid out on a content calendar: posts and website articles, balanced across your networks.
Marcus3Create
Your writers
Copy in your voice for each network, laid out in your chosen looks from the design library, in your colours.
Your writers4ApproveSarah asks, you decide
You approve each post, or the whole plan once. The cost is shown before anything is made.
Sarah asks, you decide5Publish and learn
The team
Posted when your audience is online. Results feed straight back into the next plan.
The teamThe intelligence layer
Every post starts with a reason.
Sarah and your specialists do not guess what to post. They read three kinds of signal and tell you why they chose each topic, look and time.
Market and trends
What your market is talking about
Trending topics in your industry, what competitors post and where your business is mentioned. You switch market watch on once; it runs until you stop it.
Slow travel ▲ 42%Lake stays ▲ 18%City breaks ▼ 9%
Audience signals
What your followers respond to
Comments, saves, shares and messages, and the ones that show someone is ready to buy.
Comments asking about dates12
Saves on sunrise posts3.1×
Messages from posts27
Your results
What has worked for you
Every post's reach and response, remembered. The best formats, topics and times rise; the rest are retired.
Best time to post, this month
Thu 18:00
Sun 10:00
Mon 9:00
The signalSunrise posts got 3.1× the saves of other posts, and 12 comments asked about April dates.
The decision, proposed to youTwo more sunrise posts and an April offer this week, with a Reel on Thursday at 18:00. Waiting for your approval.
Campaigns and the content calendar
Your campaigns become a content calendar. Your articles share themselves.
Sarah plans campaigns around your goals and the season. Each one lays out its dated steps on the calendar: the articles for your website, the posts for each network and the images for both. When an article goes live, the posts that share it are already written and scheduled.
Content calendar · 6 to 19 April
Spring honeymoonsLake District weekends
Mon
Article: 5 honeymoon ideasWebsite · 9:00
Share: the articleFacebook · 10:00
Tue
Lake sunriseInstagram · 18:00
Wed
Share: the articleLinkedIn · 8:30
April offerFacebook · 12:30
Thu
Reel: slow morningsInstagram · 18:00
Fri
Article: weekend guideWebsite · 9:00
Share: the guideFacebook · 11:00
Sat
Customer storyInstagram · 10:00
Sun
Share: the guideInstagram · 10:00
Mon
Honeymoon checklistInstagram · 9:00
Tue
Article: April in KyotoWebsite · 9:00
Share: the articleLinkedIn · 8:30
Wed
Share: the articleFacebook · 12:30
Thu
Lakeside cabinsFacebook · 18:00
Reel: kayak at dawnInstagram · 18:00
Fri
Weekend offerInstagram · 9:00
Sat
Article: packing lightWebsite · 9:00
Sun
Share: the articleFacebook · 10:00
Website articleSocial postArticle shared to social
Every article, shared on schedule
1
The article goes livePriya's article is published on your website, on the date the campaign set.
2
A post for each networkA caption written from the article for every connected network, always carrying its link.
3
Approved, then shared on scheduleYou approve the shares, or the campaign once, and each goes out at its time.
Comments, answered
Every comment gets a reply. The hot ones become leads.
Sarah reads the comments on your Facebook, Instagram and LinkedIn posts, writes each reply in your voice and posts it when you approve. When someone asks about dates or prices, Elena adds them to your clients as a lead.
- Replies in minutes, not days, in the way you talk to customers.
- Questions about price or availability are followed up by message.
- You approve every reply, or change it in one tap.
S
saltmarshtravelLake District
saltmarshtravel Lakes, mountains and slow mornings. Handpicked stays and guided tours, up to 35% off this season.
M
maya.wandersIs this available in April? Asking for my honeymoon 😍
S
saltmarshtravelCongratulations, Hannah! April is lovely for the lakes. We have just sent you dates and prices by message 💌
T
tom.k_travelsHow much for two people, 5 nights?
S
saltmarshtravelHi Tom! Five nights for two starts from $1,240 per person, with breakfast and transfers. Check your messages for the full breakdown 🙌
L
lena.outdoorsThat lake 😍😍
S
saltmarshtravelRight? It looks even better at sunrise, Lena 🌄
SarahWatching your comments
Boss, Hannah asked about April for her honeymoon. I've written a reply and will send her the dates by message. Approve?
ChangeApprove
New lead in ClientsElena · from an Instagram comment
HotHannah · honeymoon, April2 guests
Comments answered today0
Average reply time4 min
Leads from comments this week2
Approval gates
Automation you can trust, because you hold the keys.
Choose how much you want to see. Approve post by post, or approve a plan once and let it run. Either way, nothing leaves your account without a yes from you, and every decision is on the record.
Post by post
Every post in one review queue
Each post waits with a preview of how it will look, who made it and what it cost. Approve it, change it, or say no.
Thursday Reel · InstagramMarcus · 6 credits
ApproveApril offer · FacebookPriya · 4 credits
ApproveTeam retreats · LinkedInMarcus · 4 credits
Approve
Plan by plan
Approve the month once
Approve a plan and everything inside it goes out as planned, within the spend you agreed. Sarah only comes back if something material changes.
October social planWaiting for you
Posts22 across 3 networks
Spend ceiling96 credits
Comment repliesDrafted for approval · 1 credit per 5 sent
Review each postApprove the plan
Cost before workEvery post and plan shows its credits before anything is made.
A spend ceilingAn approved plan never spends more than you agreed. More needs a new yes.
Material changes come backIf the plan has to change in a way that matters, Sarah asks first.
A full recordWho made each post, what it cost, who approved it and when.
Automation
What runs on its own, and what always waits for you.
Runs on its own
- Watching trends, competitors, mentions and comments, every day.
- Planning the month and proposing changes when the signals move.
- Writing, designing and sizing each post for its network.
- Posting approved posts at the scheduled time.
- Sharing every new website article to each network, on schedule, with its link.
- Drafting replies to every comment, and adding buyers to your clients as leads.
- A Monday report: reach, responses, leads and what Sarah will change.
Always waits for you
- Publishing any post, unless it is part of a plan you approved.
- Posting a reply to a comment.
- Anything that would cost more than you approved.
- Material changes to an approved plan.
- Connecting a network to your account, and you can disconnect it at any time.
Plans
Included in
Each post uses credits from your plan's monthly allowance.
Questions
What owners ask about Social.
Which networks?
Facebook, Instagram and LinkedIn. You connect each one to your workspace and can disconnect it at any time.
Does anything post without me?
No. Every post waits for your approval. You can approve them one by one, or approve a month's plan once: the posts in it then go out as planned, and Sarah comes back to you only if the plan changes materially or would cost more than you approved.
Where do the ideas come from?
From what is trending in your industry, what your competitors and customers are saying, what your audience responds to, and how every one of your past posts performed. Sarah tells you why she picked each topic.
Are my blog articles shared too?
Yes. When an article goes live on your website, a post that shares it is written for each connected network, with the article's link, and scheduled on the content calendar. It goes out once you approve it, or as part of a campaign you approved.
What is the content calendar?
Every campaign Sarah plans with you lays out its dated steps: the articles for your website, the posts for each network and the images. You see the whole month in one calendar and can move or change any step.
Who designs the posts?
Your posts are laid out in the looks you pick from the design library, in your brand colours, with images made in each network's sizes.
Does it reply to comments?
Yes. Sarah drafts a reply to each comment in your voice and posts it when you approve; replies use plan credits, one credit for every five sent. Comments that ask about prices, dates or availability are followed up by message and added to your clients as leads.
What does it cost?
Social is included in the plans listed below. Each post uses credits from your monthly allowance, and Sarah shows the cost before anything is made.
What if a channel is not connected?
Posts are still planned, made and scheduled, and wait for the connection. Nothing is lost.
Your social team is ready
Hand over the posting. Keep the final say.
Start free. Sarah plans your first week and shows you every post before anything goes out.
Posts that look designed, because they are.
Marcus, your social media manager, writes each post in your voice and lays it out in the looks you pick from the design library, in your colours. Sarah shows you every post the way it will appear, and nothing goes out until you approve it.