Pricing
From your first website to fifty client businesses. Every AI plan has the same team; you choose the capacity.
Billed every month. Cancel any time.
Start
Free and Starter run the site you own. AI Lite adds Sarah, 5 specialists and a chatbot that answers your visitors.
Build and publish your site on a free address, capture leads and take bookings. Your site carries our ads.
Includes
Everything in Free, on your own domain and with no ads on your site.
Everything in Free, plus
Sarah, 5 specialists and the website chatbot working for one business.
Everything in Starter, plus
Extra specialist $20/month
Grow
The same team as AI Lite, with more credits, more websites and room for your staff.
For a business with more than one site: three websites and more credits.
Everything in AI Lite, plus
Extra specialist $20/month
For a business that runs on its marketing: ten websites, three users and priority processing.
Everything in Growth, plus
Extra specialist $20/month
For agencies
Give every client a website, a chatbot and a marketing team, without hiring one. Sarah and her specialists work on each client business in its own brand, and you approve the work before the client sees it.
Sarah + 5 specialists on every client. Extra specialist $20/month
Enterprise
For the organisations that set the pace in their industry. We begin with your strategy, not a product: the goals, systems and data of every department, mapped and joined into one intelligent operating layer. AI runs end to end, from the boardroom dashboard to the front desk, governed to the standard your board and your regulators expect.
A dedicated engagement team with one accountable lead, from strategy to steady state.
Every engagement is scoped individually and held in confidence.
Department by department
Swipe the table to see every plan.
| Feature | Free$0/mo | Starter$19/mo | AI Lite$49/mo | Growth$99/mo | Pro$199/mo | Agency$399/mo |
|---|---|---|---|---|---|---|
| Capacity | ||||||
| Monthly price | $0 | $19 | $49 | $99 | $199 | $399 |
| AI credits a month | 0 | 0 | 300 | 900 | 2,500 | 10,000 |
| Websites and businesses | 1 | 1 | 1 | 3 | 10 | 50 |
| Users | 1 | 1 | 1 | 1 | 3 | 10 |
| Your AI team | ||||||
| Sarah, your Digital Marketing Manager | – | – | Included | Included | Included | Included |
| Specialists included | – | – | 5 | 5 | 5 | 5 |
| Extra specialist | – | – | $20 a month | $20 a month | $20 a month | $20 a month |
| Strategy Room | – | – | Included | Included | Included | Included |
| In-app help assistant | – | – | Included | Included | Included | Included |
| Website chatbot | ||||||
| Chatbot on your website | – | – | Included | Included | Included | Included |
| Messages a month | – | – | 500 | 1,000 | 5,000 | Unlimited |
| Knowledge documents | – | – | 25 | 50 | 100 | Unlimited |
| Marketing | ||||||
| SEO suite | – | – | Included | Included | Included | Included |
| Tracked keywords | – | – | 25 | 100 | 100 | 100 |
| Content writing | – | – | Included | Included | Included | Included |
| Social planning and drafting | – | – | Included | Included | Included | Included |
| AI images and ad creatives | – | – | Included | Included | Included | Included |
| AI video | – | – | Included | Included | Included | Included |
| Automations | – | – | Included | Included | Included | Included |
| Website and customers | ||||||
| Multi-business profile management | – | – | – | Included | Included | Included |
| Website builder | Included | Included | Included | Included | Included | Included |
| Your own domain | – | Included | Included | Included | Included | Included |
| No ads on your website | – | Included | Included | Included | Included | Included |
| CRM and lead capture | Included | Included | Included | Included | Included | Included |
| Calendar and booking | Included | Included | Included | Included | Included | Included |
| Scale | ||||||
| Companion app | – | – | – | Included | Included | Included |
| Priority processing | – | – | – | – | Included | Included |
Anything else about plans or billing? Write to us and a person answers.
Credits are the meter for the team's work: research, writing, images, video, and every change Arthur makes to a site (one credit per change; edits you make yourself in the editor are free). Conversation is metered lightly: one credit for every five messages with Sarah or Arthur. Every AI plan includes a monthly allowance that resets each month. Sarah states the cost before anything runs, and every credit is visible in Billing.
It sits on your website, answers visitors from what it knows about your business, and turns conversations into leads in your CRM. It is included from AI Lite, with a monthly message allowance on each plan.
Three-day AI trial with 50 free credits at signup, no card. It starts the moment you create the account, so you can meet Sarah and her team before choosing a plan.
A user is a person you invite into your account, with their own login and a role (admin or member). Free, Starter, AI Lite and Growth are for one user, the owner. More users start on Pro: Pro 3, Agency 10. Extra team members are $20 a month each on Pro and Agency.
No. Every AI plan has the same team: Sarah + 5 specialists. Bigger plans add credits, websites and users. You can add a specialist on any AI plan for $20 a month.
Yes. Upgrade or downgrade at any time from Billing; upgrades apply immediately and downgrades at the next renewal. Monthly plans have no contract: cancel from your account and keep access until the end of the period you paid for.
Yes. Your sites publish on your own subdomain or domain, your domain is registered to you, and your contacts and leads can be exported at any time.
Yes. Every paid plan can be paid yearly: twelve months less 5%, paid up front. Your credits still arrive every month, not all at once. A promo or affiliate code applies on top. Monthly to yearly starts straight away; yearly to monthly starts at your renewal date. Yearly plans are not refunded: if you cancel, the renewal stops and your plan keeps running to the end of the year you paid for.
Monthly plans can be cancelled at any time and run to the end of the month you paid for; yearly plans run to the end of the year you paid for. We do not refund a partial month or the unused part of a year, and credit top-ups are non-refundable. Duplicate or incorrect charges made by us are refunded in full. The full terms are on the Refunds and Billing page.
50 credits, every AI feature including the website chatbot, no card. Choose a plan when you are ready.
