Nurseries and childcare

Visits booked by parents who already trust you, before they have walked through the door.

A nursery website that answers a parent's first questions on the home page, your rooms by age, a typical day, hours, meals and funding, with your inspection rating and your numbers where they look first and a Book a visit button that lands on your calendar, with local searches won in the months parents look and every enquiry answered within about a minute.

  • Visit requests on your calendar and in Clients
  • Rank for nursery and childcare searches near you
  • Parents' questions answered at any hour
SarahNursery dashboard Example
Visit requests29
Parent enquiries61
Chatbot answers170
Guides approved3

This week's work

  • Reply to a September place enquiryElena · Lead & CRM ManagerWaiting for you
  • Funded hours guidePriya · Content ManagerApproved
  • Forest school morning postMaya · Social Content WriterWaiting for you

Your website

Websites built for nurseries and childcare

Arthur builds your site around your business: your name, your colours, your photos and the pages a nursery needs. These are 7 he has built for nurseries and childcare, shown as a visitor sees them. Yours is next.

The Little Lanterns Nursery website, as a visitor sees it
Little Lanterns NurseryNursery · example website
The Acorn House Nursery website, as a visitor sees it
Acorn House NurseryNursery · example website
The Bramble Cottage Nursery website, as a visitor sees it
Bramble Cottage NurseryNursery · example website
The Key Person Nursery website, as a visitor sees it
Key Person NurseryNursery · example website
The Kitewood Day Nursery website, as a visitor sees it
Kitewood Day NurseryNursery · example website
The Little Meadow website, as a visitor sees it
Little MeadowNursery · example website
The Pebble Path website, as a visitor sees it
Pebble PathNursery · example website

Built in

Programmes, bookings and every enquiry, in one place

Every nursery website comes with its own programmes section you keep up to date in plain words, and every way a customer can reach you lands in Clients with Sarah's reply already drafted.

ProgrammesOn your website · Open · Full Example
  • Baby room3 months to 2 yearsFrom £68 / dayFullEnquire
  • Toddlers2 to 3 yearsFrom £64 / dayOpenEnquire
  • Pre-school3 to 5 years · funded hoursFrom £58 / dayOpenEnquire

Add, change or hide a programme by telling Sarah, or edit it yourself; the website updates at once.

Book a visitSent from the website, it lands on your calendar and in Clients with the person's details, ready for you to confirm.
Enquiry formsContact and enquiry forms create the lead in Clients the moment they are sent, with their source and what was asked.
Enquire on every programmeA button on each programme turns interest into an enquiry, tied to the programme it came from.
The website chatbotAnswers from your own programmes, hours and policies, and takes the visitor's details in conversation when they want to hear from you.
Comments on socialA comment that asks about price, dates or availability becomes a lead, and Sarah drafts the reply.
Then Sarah takes overA reply drafted within about a minute, sent when you approve it, and every morning a list of who to contact.

The challenge

What holds a nursery back, and how we answer it

01

Parents decide in a fortnight, twice a year

The search for a place happens in a burst before the return to work, and the nursery that offers a visit date first wins.

Sarah drafts a reply to every enquiry within about a minute with the Book button offering a visit time, and sends it when you approve.

02

The same questions, every call

Hours, meals, funded hours, settling in, what a day looks like. Staff answer them between nappies.

The home page answers them in plain language and the chatbot repeats them from your own facts at nine at night, capturing the parent's details when they want to enquire.

03

Trust is built before the visit

Parents want the rating, the years, the staff numbers and other parents' words before they will book a visit.

Your rating and numbers sit beside the headline, Priya writes the typical day and the rooms by age, and the review gate keeps every claim supportable.

The system

One platform, built around how a nursery grows

Answer the first questions

Rooms by age, a typical day, hours, meals and funding on the home page, with your rating and numbers.

Book the visit

A Book a visit button straight to your calendar and Clients.

Be found when parents look

Nursery and childcare searches near you, mapped and won.

Answer at bedtime

A chatbot for hours, funding and settling-in questions, from your own facts.

Your team

Sarah leads. Five specialists do the work.

Every AI plan includes Sarah and five specialists you choose. For a nursery, this is the team we recommend.

SarahDigital Marketing ManagerPlans the month, briefs the team and brings the work back for your yes.
  • DianaLocal SEO SpecialistKeeps you first for nursery searches near you.
  • JamesSEO StrategistMaps the childcare searches parents make.
  • PriyaContent ManagerWrites the rooms, the typical day and the parents' guides.
  • MayaSocial Content WriterWrites the posts for parents, with your consent rules in mind.
  • ElenaLead & CRM ManagerKeeps every enquiry and visit in Clients until the place is offered.

The first thirty days

What happens, week by week

Every step runs on an engine that exists today, and nothing goes live until you approve it.

  1. Week 1

    Rooms, the day, visits

    Arthur builds the site with rooms by age, a typical day, practicalities and your rating; the Book a visit button feeds your calendar and Clients.

  2. Week 2

    Search

    James maps the childcare searches and Diana sets the local signals.

  3. Week 3

    Guides and the feed

    Priya writes a guide to funded hours and settling in; Maya drafts the first month of posts within your photo consent rules, all for your approval.

  4. Week 4

    Parents answered

    Sarah drafts a reply to every enquiry within about a minute; the chatbot answers hours, funding and meals from your facts.

Questions from nurseries and childcare

Something specific to your business? Write to us and a person answers.

Can parents book a visit?

Yes. The Book a visit button sends a request to your calendar and Clients with the child's age and the start they hope for; you confirm it.

What about photos of children?

You set the consent rules and Maya works within them; every post waits for your approval.

Can the site manage our waiting list?

Enquiries sit in Clients with the age and start date, so you can see who is waiting; offers and contracts stay with you.

Will anything go to parents on its own?

No. Every reply and post waits for your approval.

Several settings?

Growth runs three websites and businesses and Pro runs ten, each with its own rooms and calendar.

See it working for your nursery, free for three days

Arthur builds your site, Sarah and her team start on the first month, and you approve every step. No card.

Start freeAll industries