Gyms and fitness studios

Turn programmes, timetables and transformations into members.

A gym website built for programmes, memberships, coaches and the class timetable, with the intro offer in the hero and a Book button for the first class, an AI team that fills your social with reels and results, answers every trial request within about a minute and keeps your studio visible in local search through January and September.

  • Trial requests straight to your calendar and Clients
  • Reels and short video, scripted for you
  • Every trial request answered within about a minute
SarahGym dashboard Example
Trial requests58
Trials to members34%
Reels published12
Class requests420

This week's work

  • Transformation reel scriptMarcus · Social Media ManagerWaiting for you
  • Reply to a trial requestElena · Lead & CRM ManagerWaiting for you
  • January challenge campaignMarcus · Social Media ManagerApproved

Your website

Websites built for gyms and fitness studios

Arthur builds your site around your business: your name, your colours, your photos and the pages a studio needs. Here are some he has built for gyms and fitness studios, each in its own style, shown as a visitor sees them. Yours is next.

The Ironworks Gym website, as a visitor sees it
Ironworks GymGym · example website
The Barbell Yard website, as a visitor sees it
Barbell YardGym · example website
The Chalkline Gym website, as a visitor sees it
Chalkline GymGym · example website
The Iron House website, as a visitor sees it
Iron HouseGym · example website
The Mile End Strength website, as a visitor sees it
Mile End StrengthGym · example website
The Northgate Strength website, as a visitor sees it
Northgate StrengthGym · example website
The FORGE Athletic Club website, as a visitor sees it
FORGE Athletic ClubGym · example website
The Peak Form Gym website, as a visitor sees it
Peak Form GymGym · example website

Built in

Programmes and memberships, bookings and every enquiry, in one place

Every studio website comes with its own programmes and memberships section you keep up to date in plain words, and every way a customer can reach you lands in Clients with Sarah's reply already drafted.

Programmes and membershipsOn your website · Open · Full Example
  • Strength foundations8 weeks · coached£180OpenEnquire
  • Unlimited membershipMonthly · all classes£79 / monthOpenEnquire
  • 6 am small groupMon, Wed, Fri£120 / monthFullEnquire

Add, change or hide a programme by telling Sarah, or edit it yourself; the website updates at once.

Book a free trialSent from the website, it lands on your calendar and in Clients with the person's details, ready for you to confirm.
Enquiry formsContact and enquiry forms create the lead in Clients the moment they are sent, with their source and what was asked.
Enquire on every programmeA button on each programme turns interest into an enquiry, tied to the programme it came from.
The website chatbotAnswers from your own programmes and memberships, hours and policies, and takes the visitor's details in conversation when they want to hear from you.
Comments on socialA comment that asks about price, dates or availability becomes a lead, and Sarah drafts the reply.
Then Sarah takes overA reply drafted within about a minute, sent when you approve it, and every morning a list of who to contact.

The challenge

What holds a studio back, and how we answer it

01

Trials that never convert

People request a free class on a Sunday night and nobody answers until Tuesday, by which time the motivation has gone.

Sarah drafts a reply to every trial request within about a minute, and anyone who has not been answered is on your list each morning; you approve, it goes out.

02

Content that never gets made

Coaches coach. Nobody has time to script, film and post, so the feed shows last January's challenge.

Marcus writes the scripts and shapes the reels; you film or approve what the Studio produces, a month at a time.

03

Invisible to the people nearby

New residents search "gym near me" in the first week of January and find the chains first.

James strengthens your local signals and keeps your listings consistent, and your intro offer sits in the hero where the research says it converts.

The system

One platform, built around how a studio grows

Be found

Local search and the keywords people use before they join.

Book the first class

Programmes, memberships and the timetable with a Book button into your calendar and Clients.

Show the results

Reels, transformations and short video, ready for approval.

Keep members

Every member and trial in Clients, with the message you approve before it goes.

Your team

Sarah leads. 5 specialists do the work.

Every AI plan includes Sarah and the same 5 specialists. Here is what each of them does for a studio.

SarahDigital Marketing ManagerPlans the month, briefs the team and brings the work back for your yes.
  • MarcusSocial Media ManagerPlans the month of social around your classes and challenges.
  • ElenaLead & CRM ManagerAnswers every trial request and keeps it on your list until it is handled.
  • JamesSEO StrategistKeeps your studio visible in local search.
  • AlexTechnical SEO EngineerKeeps the site fast, indexed and technically sound.
  • PriyaContent ManagerWrites the pages, guides and articles your customers read.

The first thirty days

What happens, week by week

Every step runs on an engine that exists today, and nothing goes live until you approve it.

  1. Week 1

    Programmes, timetable, trials

    Arthur builds the site with programmes, memberships, coaches and the timetable; trial requests go straight to your calendar and Clients.

  2. Week 2

    Local search

    James sets the local signals and the searches people make before joining a gym.

  3. Week 3

    Reels and social

    Marcus plans the month, then scripts and shapes the short videos for your approval.

  4. Week 4

    Trial requests

    Every request lands in Clients with a reply drafted within about a minute, and your morning list shows who still needs a word.

Questions from gyms and fitness studios

Something specific to your business? Write to us and a person answers.

Can members book classes?

They send a booking request from the timetable or any programme; it lands on your calendar and in Clients, and you confirm the place.

Does it handle membership payments?

No. Memberships are shown with prices and an Enquire button; billing stays with your current system and nothing connects to it.

Do you produce video?

Marcus writes the scripts and the Studio assembles short videos from your footage; nothing publishes until you approve it.

Will it chase trial requests?

Sarah drafts a reply to every request within about a minute and sends it when you approve, and anyone still waiting is on your list each morning. Nothing goes out on its own.

Can I run several locations?

Yes. Growth runs three websites and businesses and Pro runs ten, each with its own timetable.

See it working for your studio, free for three days

Arthur builds your site, Sarah and her team start on the first month, and you approve every step. No card.

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