Stories that get found, a readership you can reach, and advertisers who come to you.
A news website with the lead story front and centre, a river of the latest by beat and neighbourhood, a newsletter sign-up that lands every reader in Clients and your advertising services with an Enquire button, with every story's search presence handled, social distribution drafted the moment a story publishes and advertiser enquiries answered within about a minute.
Newsletter sign-ups and advertiser enquiries into Clients
Social distribution drafted for every story
SarahNewsroom dashboardExample
Stories indexed310
Newsletter sign-ups540
Posts approved86
Advertiser enquiries12
This week's work
Posts for the council vote storyMaya · Social Content WriterWaiting for you
Story page speed fixAlex · Technical SEO EngineerLive
Audience report for the weekJordan · Social Analytics DirectorApproved
Your website
Websites built for news and media
Arthur builds your site around your business: your name, your colours, your photos and the pages a newsroom needs. These are 7 he has built for news and media, shown as a visitor sees them. Yours is next.
thegulftribune.com
The Gulf TribuneNewsroom · example website
northsidewire.com
Northside WireNewsroom · example website
theboroughledger.com
The Borough LedgerNewsroom · example website
thedesk.com
The DeskNewsroom · example website
theeveningdispatch.com
The Evening DispatchNewsroom · example website
theinkyard.com
The Ink YardNewsroom · example website
townhallreports.com
Town Hall ReportsNewsroom · example website
Built in
Services, bookings and every enquiry, in one place
Every newsroom website comes with its own services section you keep up to date in plain words, and every way a customer can reach you lands in Clients with Sarah's reply already drafted.
Add, change or hide a service by telling Sarah, or edit it yourself; the website updates at once.
Advertise with usSent from the website, it lands on your calendar and in Clients with the person's details, ready for you to confirm.
Enquiry formsContact and enquiry forms create the lead in Clients the moment they are sent, with their source and what was asked.
Enquire on every serviceA button on each service turns interest into an enquiry, tied to the service it came from.
The website chatbotAnswers from your own services, hours and policies, and takes the visitor's details in conversation when they want to hear from you.
Comments on socialA comment that asks about price, dates or availability becomes a lead, and Sarah drafts the reply.
Then Sarah takes overA reply drafted within about a minute, sent when you approve it, and every morning a list of who to contact.
The challenge
What holds a newsroom back, and how we answer it
01
Good reporting, invisible in search
The story is published and the national outlet's rewrite outranks it by lunchtime, because nobody had time for the headline, the metadata or the links.
James and Alex handle the search presence of every story, from headline alternatives to indexing and speed, so your original stays on top.
02
Every story needs five posts
Facebook, Instagram, LinkedIn, each with its own framing, and the reporter has the next story to file.
Marcus plans the distribution and Maya drafts the posts for each channel the moment a story publishes, all waiting for an editor's yes.
03
Readers you cannot reach, advertisers you cannot find
The audience arrives from a platform and leaves the same way; the local businesses who would advertise never see a rate card.
The newsletter sign-up puts every reader in Clients, your advertising services sit in the catalogue with an Enquire button, and Sarah drafts the reply to every advertiser within about a minute.
The system
One platform, built around how a newsroom grows
Be the one that ranks
Headlines, metadata, indexing and links handled for every story.
Every AI plan includes Sarah and five specialists you choose. For a newsroom, this is the team we recommend.
SarahDigital Marketing ManagerPlans the month, briefs the team and brings the work back for your yes.
JamesSEO StrategistSets the search strategy for the newsroom and its beats.
AlexTechnical SEO EngineerKeeps the site fast and every story indexed.
MarcusSocial Media ManagerPlans the distribution of every story across channels.
MayaSocial Content WriterDrafts the posts for each channel the moment a story publishes.
JordanSocial Analytics DirectorReports which stories and channels grow the audience.
The first thirty days
What happens, week by week
Every step runs on an engine that exists today, and nothing goes live until you approve it.
Week 1
The newsroom live
Arthur builds the site with the lead story, the river by beat, the newsletter sign-up into Clients and your advertising services with an Enquire button.
Week 2
Search
James sets the search strategy for your beats; Alex checks speed and indexing on every story page.
Week 3
Distribution
Marcus plans the channel rhythm and Maya drafts the posts for the first week of stories, all for an editor's approval.
Week 4
Audience and advertisers
Jordan reports which stories and channels grew the audience; Sarah drafts a reply to every advertiser enquiry within about a minute.
Something specific to your business? Write to us and a person answers.
Does the AI write the news?
No. Your reporters write the stories. The team handles headline alternatives, search presence, distribution posts and audience, and an editor approves every one.
Can we send the newsletter from here?
The sign-up puts every reader in Clients with their consent recorded; you send the newsletter from the tool you use today. Nothing connects between them.
Can we sell advertising?
Your advertising services sit in the catalogue with an Enquire button; the enquiry lands in Clients and Sarah drafts the reply. Billing and ad serving stay with you.
Will posts go out on their own?
No. Every post waits for an editor's approval.
Several titles?
Growth runs three websites and businesses and Pro runs ten, each with its own masthead and feed.
See it working for your newsroom, free for three days
Arthur builds your site, Sarah and her team start on the first month, and you approve every step. No card.