Online courses

Waitlists that fill, cohorts that sell out and students who find you before the launch.

A course website with every course as a card showing its status, next cohort and a student result, your method in numbered steps and an Enrol button that captures the student in Clients, with the searches your students make won, reels and short video scripted for every launch and every enquiry answered within about a minute.

  • Course cards with status, cohort date and an Enrol button
  • Waitlist and enquiry sign-ups straight into Clients
  • Reels and launch video, scripted for approval
SarahCourses dashboard Example
Course enquiries142
Waitlist sign-ups310
Reels approved12
Courses live7

This week's work

  • Lesson clip on the first moduleZoe · TikTok & Reels CreatorWaiting for you
  • Spring cohort pagePriya · Content ManagerApproved
  • Reply to an enrolment enquiryElena · Lead & CRM ManagerWaiting for you

Your website

Websites built for online courses

Arthur builds your site around your business: your name, your colours, your photos and the pages a course business needs. These are 7 he has built for online courses, shown as a visitor sees them. Yours is next.

The Beacon Online Academy website, as a visitor sees it
Beacon Online AcademyCourses · example website
The Chapter One website, as a visitor sees it
Chapter OneCourses · example website
The Cohort website, as a visitor sees it
CohortCourses · example website
The Lantern Courses website, as a visitor sees it
Lantern CoursesCourses · example website
The Studio Learning website, as a visitor sees it
Studio LearningCourses · example website
The Syllabus website, as a visitor sees it
SyllabusCourses · example website
The Workbench Learning website, as a visitor sees it
Workbench LearningCourses · example website

Built in

Courses, bookings and every enquiry, in one place

Every course business website comes with its own courses section you keep up to date in plain words, and every way a customer can reach you lands in Clients with Sarah's reply already drafted.

CoursesOn your website · Open · Full Example
  • Foundations of UX6 weeks · self-paced£290OpenEnquire
  • Portfolio sprint2 weeks · live£180FullEnquire
  • Mentoring pack4 calls£240OpenEnquire

Add, change or hide a course by telling Sarah, or edit it yourself; the website updates at once.

Book a callSent from the website, it lands on your calendar and in Clients with the person's details, ready for you to confirm.
Enquiry formsContact and enquiry forms create the lead in Clients the moment they are sent, with their source and what was asked.
Enquire on every courseA button on each course turns interest into an enquiry, tied to the course it came from.
The website chatbotAnswers from your own courses, hours and policies, and takes the visitor's details in conversation when they want to hear from you.
Comments on socialA comment that asks about price, dates or availability becomes a lead, and Sarah drafts the reply.
Then Sarah takes overA reply drafted within about a minute, sent when you approve it, and every morning a list of who to contact.

The challenge

What holds a course business back, and how we answer it

01

Launch week is the only week anyone hears from you

Three weeks of silence, then ten emails in five days, then silence again; the audience learns to tune out.

Nora sets a content rhythm between launches, Priya writes the lessons-in-public and Zoe shapes the reels; you approve a month at a time.

02

Students search the outcome, not the course name

"Learn to design a brand", "pass the exam in three months". The course page that speaks the outcome gets the student.

Nora maps the outcome-led searches and each course page is written to win them, with a student result on the card.

03

Waitlist names in four places

A spreadsheet, a form tool, DMs and an inbox, and nobody can say who is still interested when the cohort opens.

Every Enrol click and waitlist sign-up lands in Clients, Sarah drafts the reply within about a minute and your morning list shows who to message when the doors open.

The system

One platform, built around how a course business grows

Courses that sell themselves

Course cards with status chip, next cohort, a student quote and an Enrol button that creates the lead in Clients.

Show the teaching

Reels, lesson clips and launch video, scripted and shaped for approval.

Be found for the outcome

Outcome-led searches mapped and won with pages that rank.

Keep the waitlist warm

Every interested student in Clients, with the message you approve when the cohort opens.

Your team

Sarah leads. Five specialists do the work.

Every AI plan includes Sarah and five specialists you choose. For a course business, this is the team we recommend.

SarahDigital Marketing ManagerPlans the month, briefs the team and brings the work back for your yes.
  • ChrisVideo Script WriterWrites the scripts for lesson clips and launch video.
  • ZoeTikTok & Reels CreatorShapes the reels and short-form video.
  • PriyaContent ManagerWrites the course pages and the lessons-in-public.
  • NoraContent Strategy DirectorSets the content rhythm between launches.
  • ElenaLead & CRM ManagerKeeps every enrolment enquiry and waitlist name in Clients.

The first thirty days

What happens, week by week

Every step runs on an engine that exists today, and nothing goes live until you approve it.

  1. Week 1

    Courses and enrolments live

    Arthur builds the site with your courses as cards, your method and your story; Enrol and the waitlist form feed Clients.

  2. Week 2

    Outcome search

    Nora maps the outcome-led searches and sets the rhythm; Priya writes the first course pages to win them.

  3. Week 3

    Video

    Chris scripts and Zoe shapes the first lesson clips and a launch reel from your footage, all for your approval.

  4. Week 4

    Enquiries answered

    Sarah drafts a reply to every enquiry within about a minute; the chatbot answers cohort dates, prerequisites and price from your facts.

Questions from online courses

Something specific to your business? Write to us and a person answers.

Can students pay on the site?

No. The Enrol button sends an enrolment request with the student's details to Clients and you take payment through the course platform you already use. The site links to it; nothing connects between them.

Does this host the lessons?

No. The site sells the course and captures the student; the lessons live where they live today.

Who makes the video?

You film, or supply the footage; Chris writes the script and Zoe shapes the clip. Nothing publishes until you approve it.

Will it email my waitlist?

No message goes out on its own. Your waitlist sits in Clients and Sarah drafts the message when you ask, for your approval.

Several brands?

Growth runs three websites and businesses and Pro runs ten, each with its own courses and feed.

See it working for your course business, free for three days

Arthur builds your site, Sarah and her team start on the first month, and you approve every step. No card.

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