Online shops

The brand, the content and the audience your store needs, produced every week.

A brand site for your products, bestsellers up front with an Enquire button on each and the story that earns the sale, with product copy and campaign creatives in every size, reels and short video for every drop, the product searches your buyers make won and a chatbot that answers sizing, shipping and returns from your own facts, all beside the store where you already sell.

  • Product and collection copy, on brand, every season
  • Campaign creatives and reels for every drop
  • Rank for the product searches your buyers make
SarahOnline shop dashboard Example
Product pages ranking46
Creatives approved52
New followers+900
Chatbot answers610

This week's work

  • Drop reel for the linen rangeZoe · TikTok & Reels CreatorWaiting for you
  • Collection storyLeo · Brand CopywriterApproved
  • What brought this month's enquiriesMax · Growth & CRO DirectorLive

Your website

Websites built for online shops

Arthur builds your site around your business: your name, your colours, your photos and the pages a brand needs. These are 7 he has built for online shops, shown as a visitor sees them. Yours is next.

The Northpoint Goods website, as a visitor sees it
Northpoint GoodsOnline shop · example website
The Batch website, as a visitor sees it
BatchOnline shop · example website
The Dockside Supply website, as a visitor sees it
Dockside SupplyOnline shop · example website
The Maker & Field website, as a visitor sees it
Maker & FieldOnline shop · example website
The Parcel Yard website, as a visitor sees it
Parcel YardOnline shop · example website
The Thimble & Thread website, as a visitor sees it
Thimble & ThreadOnline shop · example website
The Workshop Supply website, as a visitor sees it
Workshop SupplyOnline shop · example website

Built in

Products, bookings and every enquiry, in one place

Every brand website comes with its own products section you keep up to date in plain words, and every way a customer can reach you lands in Clients with Sarah's reply already drafted.

ProductsOn your website · Available Example
  • Field jacketOuterwear · New£145AvailableEnquire
  • Canvas toteBags£32AvailableEnquire
  • Wool beanieAccessories£28AvailableEnquire

Add, change or hide a product by telling Sarah, or edit it yourself; the website updates at once.

Ask a questionSent from the website, it lands on your calendar and in Clients with the person's details, ready for you to confirm.
Enquiry formsContact and enquiry forms create the lead in Clients the moment they are sent, with their source and what was asked.
Enquire on every productA button on each product turns interest into an enquiry, tied to the product it came from.
The website chatbotAnswers from your own products, hours and policies, and takes the visitor's details in conversation when they want to hear from you.
Comments on socialA comment that asks about price, dates or availability becomes a lead, and Sarah drafts the reply.
Then Sarah takes overA reply drafted within about a minute, sent when you approve it, and every morning a list of who to contact.

The challenge

What holds a brand back, and how we answer it

01

A new drop every month, and the same three people

Each launch needs copy, images, captions and a reel, and the founder is also the warehouse.

Leo keeps the voice, Priya writes the product copy, the creative engine makes the images in every size and Zoe shapes the reels; you approve the drop in one sitting.

02

Paid traffic is the only traffic

Turn the ads off and the store goes quiet, because nothing ranks and the feed has not moved.

James maps the product and category searches and the pages are written to win them; Zara grows the Instagram and Max watches which pages and posts bring the enquiries.

03

The same questions before every order

Sizing, shipping times, returns, materials, in the inbox and the comments at midnight.

The website chatbot answers from your product facts and policies and captures the customer's details when they want to be contacted.

The system

One platform, built around how a brand grows

Launch every drop

Product copy and campaign creatives in every channel size, drafted for approval.

Move the feed

Reels and short video for every drop, shaped for approval; Instagram grown week by week.

Earn the traffic

Product and category searches mapped and won, so the store is found without the ad spend.

Answer before the cart

A chatbot for sizing, shipping and returns, from your own facts, with product enquiries into Clients.

Your team

Sarah leads. Five specialists do the work.

Every AI plan includes Sarah and five specialists you choose. For a brand, this is the team we recommend.

SarahDigital Marketing ManagerPlans the month, briefs the team and brings the work back for your yes.
  • LeoBrand CopywriterKeeps one brand voice across every product and post.
  • ZaraInstagram Growth SpecialistGrows your Instagram around each drop.
  • ZoeTikTok & Reels CreatorShapes the reels and short video for every launch.
  • JamesSEO StrategistMaps the product and category searches buyers make.
  • MaxGrowth & CRO DirectorWatches which pages and posts bring enquiries and tells you what to change.

The first thirty days

What happens, week by week

Every step runs on an engine that exists today, and nothing goes live until you approve it.

  1. Week 1

    Brand site and products

    Arthur builds the brand site with bestsellers, collections and your story, each product with an Enquire button into Clients and a link to where you sell.

  2. Week 2

    Search

    James maps the product and category searches; Leo sets the voice and the first collection copy is written to win them.

  3. Week 3

    The first drop

    The creative engine produces the campaign images, Zoe shapes the first reels and Zara plans the month, all for your approval.

  4. Week 4

    Answers and the numbers

    The chatbot answers sizing, shipping and returns from your facts; Max reports which pages and posts brought enquiries and what to change next.

Questions from online shops

Something specific to your business? Write to us and a person answers.

Is there a checkout?

No. The site carries the brand, the content and an Enquire button on each product, and links to the store where you already sell. Nothing connects between the two; the store stays as it is.

Then why a brand site?

Because the store sells and the brand site earns the audience, with the pages that rank, the content that gets shared and the chatbot that answers before the sale. Every enquiry it captures is yours in Clients.

Who makes the creatives?

The creative engine produces images in your brand and every channel size; Zoe shapes the reels from your footage. You approve each one.

Can the chatbot see my stock?

No. It answers from the product facts and policies you give it and captures the customer's details when they want to be contacted.

Several brands?

Growth runs three websites and businesses and Pro runs ten, each with its own brand and feed.

See it working for your brand, free for three days

Arthur builds your site, Sarah and her team start on the first month, and you approve every step. No card.

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